Coaching Experience

Astus Coaching founder Jina Kim-Prunera is a Korean-Austrian national who has lived and worked in Korea, UK, Austria, France and the Netherlands.  Jina has enjoyed a successful international career working at blue-chip companies such as Sony Electronics Europe and Royal Bank of Scotland. Her responsibilities included developing strategic marketing communications plans across the EMEA region, creating brands for products and services and implementing campaigns in the local sales offices. She has managed and advised marketing managers and creative agencies based in over 25 countries.

With over 12 years of international marketing and communications experience, Jina works as an independent trainer and coach specialising in personal development, effective communication and cultural diversity. Her focus areas are EMEA and South Korea.

Combining her solid business knowledge with a deep understanding of interpersonal relations, Jina works with international clients in various industries such as retail, pharmaceutical, engineering, law and education.

Jina was born in Seoul into a music family, but grew up in Vienna studying piano and economics.  She is passionate about bridging cultures, diversity and education and is invited to give guest lectures in international MBA programmes on managing across cultures. Jina is married to a Spanish-Catalan and maintains her close connections with the Korean, Spanish and Austrian cultures through regular visits.